For creators, coaches and freelancers
No idea needed to start 4 Phases One weekend From nothing to selling £27 Finished product by Sunday No idea needed to start 4 Phases One weekend From nothing to selling £27 Finished product by Sunday
The Digital Product Launch Kit - £27

You've been meaning to build a digital product for months.

You don't know what it would be, what to charge, or how to build it. This weekend, all of that gets sorted.

The Digital Product Launch Kit is a complete build system for creators, coaches and freelancers. It takes you from nothing - no idea, no plan, no product - to a finished digital product ready to sell. In a single weekend.

Get Instant Access - £27 One-time payment. Instant access.
Haus ofGraft.
2/10
02
Phase 1: Extract
The Pain Probe
Three layers deep on the real problem.
You'll buildA Pain Statement, three Trigger Phrases, and an Identity Gap.
PromptTool 02
Copy Full Prompt to Clipboard
Your OutputAuto-saved
Pain Statement
Trigger Phrase 1
Haus ofGraft.
4/10
03
Phase 2: Package
The Stack Mapper
Maps all four positions of your offer.
Live Product CardBuilding...
ProductBrand Positioning Kit
Price£27
AudienceFreelance brand designers
FormatInteractive workbook
4/10
£27Front-end
£17Bump
£47Upsell
Your OutputAuto-saved
Revenue per 100 buyers
Full stack summary
Save
Mark Complete
Next: The Name Drop →
Haus ofGraft.
8/10
■
Phase 3: Build
Digital Product Engine
Build your actual product.
You'll buildYour finished digital product. Professional design, interactive elements, ready for buyers.
Open claude.ai and start a new conversation.
Click "Copy Full Prompt" below.
Paste the prompt into Claude. It will generate your product.
Review the artifact. Request changes until happy.
PromptProduct Engine
Copy Full Prompt to Clipboard
Save
Mark Complete
Next: Sales Page Architect →
Built by a paid social specialist Millions in managed ad spend
~100 minutes
£27 one-time
Weekend guarantee
Sound familiar?

Sound familiar?

01

You've had a product idea sitting in your notes app for months. Every few weeks you open it, read it back, think "I really should do something with this" - and close it again.

02

You've answered the same question so many times - in DMs, on calls, in comments - that you could deliver it in your sleep. You've just never charged for it.

03

Someone asked you recently if you had a guide, a template, or something they could buy from you. You said "not yet." You meant to do something about it.

04

You know roughly what you'd build. You're just not sure exactly what it would contain, what to call it, what to charge, or where to actually start. So another month goes by and it still doesn't exist.

Right now

An idea that exists only in your head, your notes, or a half-finished doc you haven't opened in weeks.

No product. No offer. No price. No way to earn from what you know without being in the room.

Another weekend passes. Still nothing built. The longer it sits, the heavier it gets.

This time next Sunday

A named digital product with a clear audience and a price it will actually sell at.

A complete offer with the revenue maths worked out before you spent a single hour building.

The actual product - not a plan for it, not a skeleton, not homework. The finished file, ready to deliver the moment someone pays.

A sales page blueprint mapped section by section, ready to write from.

Done. All of it. This weekend.

The system

This is how it works.

You don't start with a product. You start with what you already know. The Kit moves through four phases. Each one has a clear job. Each one ends with something real in your hands.

01
Extract
~20 minutes

Most people stall at the start because the idea feels too vague or they have too many options and can't pick one. The Extract phase removes that problem. It surfaces the strongest product concept inside your existing knowledge, validates it against real commercial criteria, and maps the pain your buyer is actually experiencing - in their own language. You finish this phase knowing exactly what you're building, who it's for, and why they'll pay for it.

You walk away with: a validated product concept and your buyer's pain mapped in their exact words.
02
Package
~40 minutes

Having a great product idea isn't enough. The difference between a product that earns and one that sits unsold is usually the offer around it - the name, the price, the deliverables, and what sits at checkout alongside it. The Package phase builds all of that before you've created a single file. You'll see the revenue maths across your full offer and know what the product is worth before you spend an hour building it.

You walk away with: a named product, a priced offer, and a revenue model.
03
Build
~20-40 minutes

This is the phase most people never reach on their own. The Kit builds your actual digital product - not a template to fill in, not a skeleton to flesh out later. A complete, interactive file that looks and works like something worth paying for. Your buyer gets a link. They open it. It works. This is the step that turns everything in phases one and two from a plan into a product.

You walk away with: a finished, deliverable digital product file.
04
Launch
~25 minutes

Building the product is one thing. Having everything in place to sell it is another. The Launch phase maps your sales page section by section so you know exactly what to write and why. It then walks you through every element you need to go live - platform, checkout, delivery, email - in order, until everything is connected and you're ready to take your first payment.

You walk away with: a sales page blueprint and a complete, verified launch setup.

Not a course. A build session.

You sit down with what you know. You walk away with a product ready to sell.

Get Instant Access - £27
Why the Kit works

This isn't a course. It's a build session.

Every other product in this space teaches you what to do and leaves you to figure out the rest. The Kit is different in every way that matters.

You don't need an idea to start

The first phase surfaces the strongest concept inside your existing knowledge, applies commercial filters - including a rule that rejects anything that would take more than one afternoon to create - and gives you a specific, validated idea with a clear audience and price point.

Nothing carries over manually

Every step already knows what came before it. Your product concept flows into your offer. Your offer flows into your product build. Your product flows into your sales page blueprint. You never paste, never repeat yourself, never lose context halfway through.

It builds the actual product

Most systems get you to the edge of the build and leave you there. The Kit crosses it. Phase three generates your complete digital product - a designed, interactive, ready-to-deliver file. Not a wireframe. Not a starting point. The finished thing.

Every phase ends with a real output

There are no lectures here. No theory to absorb and apply later. Each phase ends with something tangible - a pain statement, a named product, a revenue model, a built file, a sales blueprint. Nothing is left to do later. Nothing is waiting for a "quieter week."

It's designed for a real weekend

Not a twelve-week programme you'll abandon at week three. Not a self-paced course that takes six months. The Kit is built around the time most people actually have - a Saturday morning, a Sunday afternoon, a few focused hours. Pick it up and put it down. Everything finished by Sunday evening.

£27

Not because it's worth less than anything else in this market. Because the whole point is to make the decision easy. The only thing stopping most people from building a digital product is starting. This removes the last excuse.

This is for you if

You've been working in your field long enough that people come to you for advice. You answer the same questions regularly. You know things other people would pay to learn - you just haven't packaged it.

You're a freelancer who wants to stop trading time for money. You're a coach who wants something to sell between client programmes. You're a content creator with an audience and nothing to sell them yet. You're a consultant who keeps getting asked for a "cheaper option."

You've thought about building a digital product before but it never happened. Too busy. Too vague. Didn't know where to start.

You want to build something real this weekend - not research it, not plan it, not add it to the list. Build it.

This is not for you if

You're looking for a get-rich-quick shortcut. The Kit builds a real product that earns real money - but you have to do the work.

You want someone else to build it for you. The Kit builds it with you. You're still in the room.

You're completely new to your field with no knowledge or experience to package. The Kit works from what you already know. If that foundation isn't there yet, come back when it is.

You're not willing to spend a weekend on it. The Kit is designed around focused, real time. If that's not available right now, wait until it is.

Real outputs

Here's what the Kit produces.

Not notes. Not ideas. Not a to-do list for later. Finished outputs you can use.

Your pain statement Phase 1 output

After the first two steps you have your buyer's pain mapped in their own language. Not a vague description of their problem - the specific frustration they feel, the trigger moment that makes them search for help, and the identity gap between who they are now and who they want to be. This becomes the copy foundation for every piece of marketing you'll ever write for this product.

Example output

"Freelance brand designers with five or more years in the industry, still charging by the hour, watching junior designers undercut their day rate. The trigger: a client questions their price for the third time in a month. The gap: they see themselves as a strategic partner but their clients treat them like a pair of hands."

Your offer stack with revenue maths Phase 2 output

Before you build a single file you have a complete picture of what the product is worth. Front-end product, checkout add-on, post-purchase offer, and the revenue per 100 buyers across the full stack versus the front end alone.

Example output
Front-end The Brand Positioning Kit - £27
Checkout add-on The Client Pitch Pack - £17
Post-purchase Premium Pricing Blueprint - £47
Revenue / 100 buyers £4,910 full stack vs £2,700 front-end only
Your actual product Phase 3 output

Not a template to fill in. Not a skeleton to flesh out next week. A complete, interactive digital product - designed, structured, and ready to deliver. Your buyer gets a link. They open it on any device. It works like something worth paying for, because it is.

Example output

"The Brand Positioning Kit - a five-section interactive workbook for freelance brand designers. Includes a positioning finder, a niche validator, a rate calculator, a client qualifier, and a competitive gap analysis tool. Fully branded, mobile-responsive, delivered as a single link. No app required. No install. Just open and use."

Why I built this

Why I built this.

I'm Matt. I run a paid social agency and I've spent years helping brands scale with advertising.

I knew I should build a digital product. I had the knowledge. I'd helped clients build funnels that generated serious revenue from low-ticket offers. I understood exactly what a well-built product could do. I just never actually built one myself - because every time I sat down to start, I didn't know where to start. The idea felt too vague. The options felt too big. I'd open a blank doc, stare at it for twenty minutes, and go back to client work.

Sound familiar?

So I built a system that removed every decision. What to make, what to call it, what to charge, how to structure the offer, how to build the actual product. One step at a time, each one feeding the next, nothing left open-ended.

The Digital Product Launch Kit is what I wish had existed the first time I tried to do this. It doesn't teach you theory. It doesn't give you a framework to implement later. It builds the thing with you - and it doesn't let you leave until the thing is finished.

By the end of the weekend, you have a product. That's the whole point.

Matt - Haus of Graft
Pricing

Get the Kit. Build your product this weekend.

One payment. Instant access. Everything you need to go from no product to a finished digital product ready to sell.

The Digital Product Launch Kit
A complete four-phase build system. Nothing to a finished product. One weekend.
£27 One-time payment. Instant access. No subscription.
You walk away with
A validated product concept with the commercial logic worked out
A named product and priced offer with revenue maths across the full stack
The actual product - built, designed, and ready to deliver
A complete sales page blueprint mapped section by section
A launch checklist that takes you through every element until you're live
Get Instant Access - £27
The Weekend Guarantee

Run the Kit this weekend. Work through all four phases. If you don't come out the other side with a finished digital product you're genuinely ready to sell, email me and I'll refund every penny. No forms. No questions. No hoops.

Questions

Questions people actually ask.

Is this just a load of prompts I could find online?
No. The prompts are the least valuable part of what you're buying. What makes the Kit work is the sequence - the specific order, the commercial thinking built into each step, and the fact that every phase already contains everything you produced in the phases before it. Someone sitting down with a blank AI window and typing "help me build a digital product" will get a wall of generic advice and still have nothing built an hour later. The Kit produces specific, finished outputs because of the structure around the prompts - not the prompts themselves. You're buying the system.
I've never built a digital product before. Is this for me?
It's built for exactly that situation. You don't need an idea, a technical setup, or any experience with digital products. The Kit starts by finding your idea, then builds everything else around it in order. The only thing you need to bring is knowledge or a skill that other people would find valuable. The Kit handles the rest.
How is this different from a course?
A course teaches you what to do. This does it with you. There's nothing to watch, no modules to consume, no frameworks to implement at some unspecified point in the future. Every phase of the Kit produces a real, usable output. You finish the weekend with a named product, a priced offer, the actual product file, and a sales page blueprint - not a notebook full of good intentions.
What if it doesn't work for my niche?
Before any phase runs, the Kit primes itself with your specific context - your profession, your audience, the problem you solve, your constraints, and your experience level. Every output it produces is built around what you told it, not a generic template. The Kit has been designed to work across any knowledge-based niche: coaching, freelancing, content creation, consulting, and beyond. If you go through all four phases and don't come out with something you're ready to sell, the guarantee covers you in full.
Do I need a Claude account to use this?
Yes. The Kit is built to run in Claude at claude.ai. The free plan is enough to complete most phases. Phase three - where your actual product gets built - works best with Claude Pro because it generates a complete interactive file as a live artifact you can preview and iterate on before downloading. Claude Pro costs $20 per month and can be cancelled immediately after your build session if you don't want to keep it.
What if I want someone to write the sales copy too?
The Kit maps your complete sales page structure. If you want every word written for you, there is an optional add-on at checkout called The Copy Engine. It picks up exactly where the Kit leaves off and writes your sales page copy, email sequences, social content, and checkout page copy. £17 at checkout only.

You've been meaning to do this for months.

Every week you tell yourself there will be a better time. A quieter week. A week when the client work isn't so heavy, the diary isn't so full, the headspace is there to actually think.

That week isn't coming. But this weekend is.

Sit down with what you know. Walk away with a finished digital product, a priced offer, and everything you need to sell it.

Get Instant Access - £27 Money back if it doesn't deliver. No questions asked.