The Digital Product Launch Kit · 10 AI Tools · One Weekend · Ready To Sell
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The Digital Product Launch Kit

Turn What You Know
Into Income.
This Weekend.

Ten AI tools. Four phases. One weekend. No copywriting, no strategy, no guesswork required — just your knowledge and a focused weekend.

HG
Haus of Graft
Launch Kit
00The Brief
01The Idea Drill
02The Pain Probe
03The Stack Mapper
04The Name Drop
05The Asset Builder
06The Bump Builder
07The Profit Engine
08The Copy Sprint
09The Launch Igniter
The Digital Product Launch Kit
💡
Start here: Run Tool 00 — The Brief first. One setup conversation that primes every tool with your full context.
Four phases · Ten tools · One weekend
Phase 1 — Extract (Tools 00–02)
Phase 2 — Package (Tools 03–07)
Phase 3 — Write (Tool 08)
Phase 4 — Launch (Tool 09)
Each tool contains an exact prompt, step-by-step
instructions, and a space to save your output.
Built by Matt · hausofgraft.com
10 tools4 phases£27
HG
The Copy Sprint
08The Copy Sprint
Write your hero section and order bump copy in one focused session.
→ Your Prompt
🔒Full prompt inside the Kit
→ Your Output
Paste AI response here...
Output: Publish-ready
Drop straight into your sales page.
← KitIdea Drill
💡
The Idea Drill
Extract your best product idea from what you already know.
→ Prompt
🔒Inside the Kit
→ Output
Paste AI response...
Start Building This Weekend — £27

Instant delivery · Any platform

10AI Tools
4Phases
£27One-time
Sound familiar?

You Have Knowledge
People Will Pay For.
The Problem Is
Turning It Into Income.

Most people with a valuable skill set sit on it for months — sometimes years — because the process of turning it into a sellable digital product feels overwhelming.

The questions stack up. The blank page stays blank. The income doesn't materialise.

What you need is a build system. Something that takes you from blank page to live product stack — step by step, decision by decision — without requiring you to already know the answers.

The Solution

The Digital Product
Launch Kit.

Introducing The Stack Build System — ten AI-powered tools that make every decision for you. From what to sell, to how to stack it, to copy that converts. You bring the knowledge. The Kit builds the business.

No experience building digital products. No copywriting skills. No strategy to figure out from scratch.

Each tool asks you the right questions and produces a specific output. Run them in sequence. By Sunday evening, your stack is built, named, priced, and ready for traffic.

What You're Building

Not One Product.
A Stack.

Most digital product sellers leave 60% of their revenue on the table by selling a single item. A stacked funnel changes that — same buyer, three positions, dramatically different economics.

One
Weekend
Haus of Graft · Digital Product Stack
Your Stack. Built This Weekend.
ORDER #001  ·  DELIVERED SUNDAY EVENING

01
Front-End Product
Your core offer. The thing people buy first.
Solves the primary pain. Gets buyers in the door.
× 100 £27
02
Order Bump
Checkbox at checkout. Decided in 30 seconds.
Adds the obvious missing piece to the core offer.
× 40 £17
03
Upsell
Post-purchase offer. Solves the next problem.
Shown once. No second chance — so it has to land.
× 20 £47

Front-end revenue £2,700
Order bump revenue £680
Upsell revenue £940
Per 100 buyers  ·  Stacked £4,320

The economics make sense. The method is proven.

Build My Stack This Weekend — £27

Instant delivery · Money-back guarantee

Is This For You?

Exactly Who This
Is. And Isn't. For.

✓ This is for you if...
  • You have a skill, process, or system other people would pay to access
  • You want income that doesn't require more of your time to earn
  • You've started thinking about a digital product but never finished
  • You want it built and ready to sell this weekend — not someday
  • You want a system that makes the decisions, not another list of ideas
✗ This is NOT for you if...
  • You want someone to build it for you — the tools ask questions, you answer them
  • You want to build a course — this builds digital product stacks, not educational programmes
  • You're not willing to put in a focused weekend — the system works, but only if you do
How It Works

One Brief.
Ten Tools.
Four Phases.

The Kit uses a two-step structure that makes every tool smarter and faster than a standard AI prompt.

First, run The Brief — one setup conversation that loads the AI with your full context. Your skills, your audience, your goals. Run it once. Every tool that follows knows exactly who you are and what you're building — so the output is specific to you, not generic.

the-brief — try it yourself
The Four Phases
Phase 1 — Extract
Phase 2 — Package
Phase 3 — Write
Phase 4 — Launch

Four Phases.
One Weekend.

Every tool lives inside a phase. Every phase has a clear output. By the end of Phase 4 your stack is built, priced, named, and ready for traffic.

Phase 1
Extract
20 minutes

Surface your product idea and excavate the pain it solves.

Phase 2
Package
40 minutes

Map your stack, name your product, design your order bump and upsell.

Phase 3
Write
20 minutes

Write your hero section and order bump copy in one focused session.

Phase 4
Launch
20 minutes

Pre-launch checklist. Funnel checked and ready for paid traffic.

1

Extract

Surface your idea and excavate the pain it solves
00
The Brief
Run this first — the setup that makes every tool smarter

One setup conversation that loads the AI with your complete context — skills, audience, goals, constraints. Run it once before anything else. Every tool that follows builds on it, producing output specific to your situation rather than generic. It powers everything.

01
The Idea Drill
Extracts your best product idea from what you already know

Most people have more sellable knowledge than they realise. The Idea Drill surfaces it systematically — running through your skills, experience, and processes to identify the product idea with the highest chance of selling. Output: a single, clear product concept with a defined audience and pain point.

02
The Pain Probe
Goes three layers deep on your audience's real problem

Surface-level pain doesn't sell. The Pain Probe excavates three layers deep — the presenting problem, the real problem underneath it, and the emotional cost of not solving it. This output powers every piece of copy in your funnel.

HG
The Idea Drill
Phase 1
The Idea Drill
Surfaces your single best product idea from your existing skills and knowledge.
→ Your Prompt
🔒Full prompt inside the Kit
→ Your Output
Paste AI response here and save your product concept...
The Idea Drill — Tool 01
2

Package

Build the complete stack — front end, bump, upsell, community
03
The Stack Mapper
Designs your complete four-position product stack

The Stack Mapper designs all four positions in your funnel — front-end product, order bump, upsell, and optional community tier. Each position is scoped, priced, and connected to the next. Output: a complete offer architecture ready to build.

04
The Name Drop
Generates 12 product names, scored and ranked

Product naming is where most people waste hours. The Name Drop generates 12 options across different naming frameworks, scores each against your audience and positioning, and ranks them. You pick from the top three.

05
The Asset Builder
Writes your complete deliverables list, sales-page ready

The Asset Builder defines every deliverable — what it is, what it does, and how to describe it on a sales page. Output: a complete deliverables list you can drop straight into your page.

06
The Bump Builder
Designs the add-on that makes saying no feel stupid

The order bump is the fastest money in your funnel — a checkbox at checkout, decided in 30 seconds. The Bump Builder identifies the most obvious gap in your core product, designs the add-on that fills it, and writes the complete checkout copy.

07
The Profit Engine
Finds the logical next problem and builds your upsell around it

After someone buys your front-end product, a new problem opens up. The Profit Engine identifies that problem, designs the upsell around it, writes the bridge statement connecting both products, and produces five headline options for your OTO page.

HG
The Stack Mapper
Phase 2
The Stack Mapper
Design your complete 4-position product stack — priced and connected.
→ Your Prompt
🔒Full prompt inside the Kit
→ Your Output
Paste your complete offer architecture here...
The Stack Mapper — Tool 03
3

Write

Write your launch copy in one focused session
08
The Copy Sprint
Writes your hero section and order bump copy in one session

The two most critical pieces of copy in your funnel — your sales page hero and your order bump pitch — written in one focused session. Launch-ready copy for both. No copywriting experience required.

→ Output example"Stop writing captions from scratch. Here's the system that writes them for you — in 10 minutes."
HG
The Copy Sprint
Phase 3
The Copy Sprint
Hero section + order bump copy. Launch-ready in one session.
→ Your Prompt
🔒Full prompt inside the Kit
→ Your Output
Paste launch-ready copy here and drop it into your page...
The Copy Sprint — Tool 08
4

Launch Ready

Get your funnel set up and ready for paid traffic
09
The Launch Igniter
Your funnel checked and ready for ads — before you spend a penny

Before you run a single ad, your funnel needs to be right. The Launch Igniter walks you through a complete pre-launch checklist — funnel structure, page setup, tracking, pixel, offer flow, and numbers. Recommends the best platform for your setup.

HG
The Launch Igniter
Phase 4
The Launch Igniter
Pre-launch checklist. Funnel structure, tracking, pixel, and platform — all checked.
→ Your Prompt
🔒Full prompt inside the Kit
→ Your Output
Checklist confirmed. Platform recommended. Ready for traffic...
The Launch Igniter — Tool 09

Four phases. One hundred minutes. One weekend.

Get The Kit — £27

Instant delivery · Any platform

The Numbers
10AI-powered tools. Each one built to make a specific decision for you. Not prompts to figure out. Not templates to fill in. Tools that produce outputs you can use immediately.
1Weekend. Saturday morning to Sunday evening. From nothing to a named, priced, live product stack. That is the only timeline this was built for.
£27One-time. Builds a funnel capable of generating £4,320 from every 100 buyers. Spent once. Earns indefinitely. The maths is not subtle.

10 tools. 1 weekend. The maths is not subtle.

Start Earning This Weekend — £27

One-time payment · Keep it forever

From The Creator
Why This Exists — Matt, Haus of Graft

I built this because I needed it. I was an ads manager and funnel builder who knew exactly how to drive traffic and convert it — but every time I tried to build my own digital product, I got stuck at the architecture. What do I sell? How do I stack it? What goes where?

The frameworks I found either told me to build a course — wrong — or handed me a blank template — useless. So I built my own system. Mapped the extraction process. Designed the stack logic. Productised the prompts. Ran it myself. Built a complete stack in a weekend.

If you know your craft but keep stalling on the product side, this is the system I wish I'd had. It removes every decision that was stopping me — and it'll do the same for you.

6 months to research, test, and refine. One weekend to run. · Built by Matt

Before the Kit
  • Valuable knowledge sitting unused for months
  • No idea what to sell or how to package it
  • Blank page. Zero progress. Same position as last year.
  • Still trading every hour for money with no way out
  • Watching others monetise what you already know
After the Kit — one weekend
  • Product concept extracted and validated
  • Complete stack mapped, named, and priced
  • Sales copy written and ready to use
  • Funnel live and set up for paid traffic
  • Income that earns whether you're working or not
The Economics

Here's What The Stack
Looks Like When It Works.

This is why we build stacks, not single products. Same audience. Same effort to acquire them. Nearly double the revenue.

Front-End Product
100 buyers · your core offer
£27
£2,700
revenue
Order Bump
40 buyers · checkbox at checkout
£17
£680
added
Upsell
20 buyers · post-purchase offer
£47
£940
added
Per 100 buyers · stacked funnel£4,320
Single product only
£0
100 buyers × front-end only
Stacked funnel
£0
Same 100 buyers, full stack

Same 100 buyers. Same ad spend to acquire them. £1,620 more in revenue. That is what a stack does. That is what this Kit builds.

Want recurring revenue on top? The Stack Mapper includes an optional community layer. Price it between £9 and £29/month. Every member adds recurring income that compounds without touching your ad spend.

Your Weekend

Saturday Morning
to Sunday Evening.

Here's exactly what you'll have completed at each stage of your build weekend.

AM
Saturday Morning
Run The Brief + Phase 1
  • AI primed with your full context
  • Product concept identified and validated
  • Audience pain excavated — 3 layers deep
  • Pain Statement written and saved
PM
Saturday Afternoon
Phase 2 — Build The Stack
  • Complete offer stack mapped and priced
  • Product named and scored
  • Deliverables list written
  • Order bump and upsell designed
AM
Sunday Morning
Phase 3 — Write The Copy
  • Sales page hero section written
  • Order bump checkout copy written
  • Core messaging and positioning locked
PM
Sunday Afternoon
Phase 4 — Go Live
  • Funnel structure checked and confirmed
  • Tracking and pixel set up
  • Platform recommended and configured
  • Ready for paid traffic
By Sunday evening you have a complete, priced, named product stack — with copy and a live funnel, ready for traffic.
Sunday Evening ✓
Everything Inside

Ten Tools.
Ten Specific Outputs.
One Weekend.

Here's exactly what you walk away with — not vague strategy, not generic prompts. Ten specific, usable outputs ready to drop into your product and funnel.

01
A validated product concept
Specific idea, defined audience, clear pain point. No more guessing what to sell.
02
A 3-layer pain statement
The presenting problem, the real problem underneath, and the emotional cost. Powers all your copy.
03
A complete 4-position offer stack
Front-end, order bump, upsell, and community — all scoped, priced, and connected.
04
A product name (top 3 options, scored)
12 options generated across naming frameworks. Top 3 scored against your audience and positioning.
05
A sales-page-ready deliverables list
Every item in your product defined — what it is, what it does, how to describe it on a page.
06
Order bump design + checkout copy
The add-on, the positioning, and the exact words that make checking the box feel obvious.
07
Upsell offer + 5 OTO headlines
The next problem identified, the upsell designed around it, and five headline options ready to test.
08
Sales page hero section
Headline, subheadline, and primary CTA written. Launch-ready. Drop straight into your page.
09
Pre-launch funnel checklist (completed)
Every element of your funnel reviewed — structure, tracking, pixel, offer flow, platform confirmed.
10
A live funnel ready for paid traffic
Not a plan. Not a draft. A complete, checked, active funnel with everything in place before you spend a penny on ads.

10 outputs · Built in one weekend · £27 one-time

The BriefAI session setup
The Idea DrillProduct concept extractor
The Pain ProbeAudience pain researcher
The Stack MapperComplete offer stack builder
The Name DropProduct naming engine
The Asset BuilderDeliverables definer
The Bump BuilderOrder bump designer
The Profit EngineUpsell architect
The Copy SprintHero + order bump copy
The Launch IgniterPre-launch funnel checker

Four phases · Ten tools · One weekend

HG
Haus of Graft
Launch Kit
00The Brief
01The Idea Drill
02The Pain Probe
03The Stack Mapper
08The Copy Sprint
09The Launch Igniter
✍️
The Copy Sprint
Phase 3 — Write. Hero section + order bump copy. Launch-ready output in one focused session.
→ Your prompt
🔒Full prompt inside the Kit
→ Your output
Paste AI response here and save...
← KitStack Mapper
🗺️
The Stack Mapper
Design your complete 4-position product stack.
→ Prompt
🔒Inside the Kit

↑ Replace with Notion screenshots before launch

Everything you need. Nothing you don't.

I Want Everything Inside — £27

Instant delivery · No experience required

Stack Revenue Calculator

See What Your Stack
Could Earn.

Enter your prices. See the revenue a stacked funnel generates from every 100 buyers.

Front-End Price
£
Order Bump Price
£
Upsell Price
£
Community (optional, £/mo)
£
Single Product Revenue
£2,700
100 buyers × front-end only
Stacked Funnel Revenue
£4,320
Same 100 buyers, full stack
Extra Revenue
£1,620
Zero extra acquisition cost
Monthly Community MRR
£90
10 members at your price

Based on typical conversion rates: 40% order bump · 20% upsell · 10% community. Results vary.

The reality check

Worst case: you're £27 down and have a complete digital product strategy.

Best case: you have a live, income-generating product stack by Sunday evening.

Seen enough?

Build My Stack — £27

Matt's guarantee — full refund if it doesn't work

Get The Kit
HG
Digital Product Launch Kit
10 AI-Powered Tools
00The Brief
01The Idea Drill
02The Pain Probe
03The Stack Mapper
+ 6 more tools
The Stack Build System · V1.0

Built for freelancers, consultants, and service providers who know their craft but can't get the product side started.

The Digital Product Launch Kit

£9772% off — introductory
What this replaces
Funnel strategist£300+
Copywriter£500+
Pain research£200+
Stack design£200+
Launch checklist£100+
Total value£1,300+
£27

Not a course. Not a template. Not another framework to figure out yourself. A build system that makes every decision for you.

What this replaces
A £2,000 course
A £500 copywriter
A funnel strategist
6 weeks of your time
Generic AI prompts
Figuring it out alone

Priced at £27 deliberately — cheap enough to be a no-brainer, valuable enough to take seriously.

One-time payment · Instant digital delivery
  • The BriefAI session setup
  • The Idea DrillProduct extraction
  • The Pain ProbePain research
  • The Stack MapperStack builder
  • The Name DropNaming engine
  • The Asset BuilderDeliverables
  • The Bump BuilderOrder bump
  • The Profit EngineUpsell architect
  • The Copy SprintLaunch copy
  • The Launch IgniterPre-launch check
Matt's Personal Guarantee
Go through the Kit this weekend. If you don't have a complete, named, priced product stack by Sunday evening, I'll refund every penny — no questions. You keep the Kit either way. Full details in the Terms.
Get Instant Access — £27

You'll get instant access. No waiting. No setup. Open and start building today.

If it doesn't work, you get your money back. If it does, you have a product stack earning while you sleep. There is no bad outcome here.

Instant delivery · Platform agnostic · Works with any funnel builder

Is £27 really the question here?

The real cost isn't £27. It's another year of sitting on knowledge that other people would happily pay for.

It's another year of trading time for money while a passive income stack sits unbuilt in your head.

£27 is the cost of starting. Not starting is free — and far more expensive.

Questions

Questions.

Everything you need to know before you buy

No. The tools are built for people starting from scratch. If you have experience, the system runs faster. Either way, it works.

No. Every tool includes an exact prompt and step-by-step instructions. If you can paste text and read a response, you can run the Kit.

Any free model — ChatGPT, Claude, Gemini. No paid subscription needed.

The Kit works with any platform. The Launch Igniter recommends the best option for your setup — Systeme.io, Gumroad, Stan Store, ThriveCart, or others.

Yes, if you show up focused. The four phases total around 100 minutes of active tool time. The Kit handles the strategy — you handle the decisions.

If you go through the Kit and don't have a complete product stack by the end of the weekend, email [email protected] and I'll refund every penny. No questions. You keep the Kit either way.

That's Phase 1. The Idea Drill surfaces your best product idea from what you already know. You don't arrive with an idea. You leave with one.

Questions answered. Decision made.

I'm Ready. Let's Build. — £27

Money-back guarantee · You keep the Kit either way

Get Started
Haus of Graft.

Your Stack.
This Weekend.

Your knowledge. Packaged. Priced. Earning. This is what a focused weekend with the right system produces — and it costs £27 to find out if it's true for you.

Start Building — £27

Instant delivery · Any platform